Niche Marketing for Direct Mail
Definition of Niche Marketing - The act of Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.
We have over 25 years of combined print management experience behind the desk at Pioneer Direct Marketing. Our management has both owned print companies and operated successful print management departments. With having over 20 years of experience in the niche auto pen or handwriting industry, Pioneer is capable of demanding the right equipment from the right print partner to get the job done on time and correct. Read More
Mail and Letter Shop
This is where Pioneer is unique to the industry and we pride ourselves on the accuracy and output that is represented by our unique model of insertion and distribution. Pioneer utilizes a network of over three thousand independent contractors that work from their home to perform handwriting and insertion services for our many nonprofit and for profit customers. Our promise to you the customer is that we will never use an automated insertion machine to insert your donor related mail. Our auto inserters are reserved for traditional non match window driven mail. Read More
Auto Pen or AP Services: Pioneer’s founder David Redmon has been credited in the industry for bringing the auto pen services to the direct mail industry. Starting first with introducing the unique auto pen machine capabilities to replace the thousands of handwriters that would personally handwrite solicitations for non profits and for profit organizations and now he has expanded the range of the machines to fulfill the handwritten needs of consumers all over the world. Read More